Writing and Re-Writing Headlines
A headline is the text at the top of a web site. The large headline that tries to grab your attention. You will have noticed headlines on sales pages.
When someone lands on a web site the very first thing they will notice will be the headline. An average visitor will not stay on a site unless their attention has been grabbed and this is the purpose of a headline.
What headline you use will depend on whether or not a visitor will scroll down and read the rest of the page.
A great headline will be full of benefits and provoke curiosity. A headline has to communicate the benefit to the prospect and it needs to be stimulating. A headline has to build up curiosity so the prospect will want to read on.
Writing headlines can be a task anyone can pull off and you don’t have to be an expert copy writer.
Bear in mind the product, sales triggers, bullets, etc when you write a headline and imagine a specific prospect. What makes them tick.!! You need to write a headline to compel an individual to read the rest of the page.
What is likely to motivate this customer? What are their ‘hot buttons’? What is likely to motivate them to buy?
What makes a good headline?
- Benefits
- Headline flows easily
- Provokes Curiosity
Instructions for Task 1
Write 5 different headlines for each site listed below
- http://www.LeeMcIntyreNewsletter.com
- http://www.ProjectNewWeb.com
- http://www.MailingListsUnleashed.com
- http://www.StandingStartProfits
(Week 2 Task 1 of Intern Program)
2 Responses to “Writing and Re-Writing Headlines”
By Michael Cheney on Apr 4, 2008 | Reply
Ross - great looking site you have here with excellent content. Hats off!
Michael
By Ross on Apr 4, 2008 | Reply
Thanks for the great comment Micheal and glad you stopped by.