Writing a Product Review
When writing a review the ultimate aim is to make money and sales when used in the context of affiliate marketing/product marketing.
Your review has to be honest and from personal experience otherwise you will loose the trust of your subscribers. You actually have to open the product and read it before you review…!!
Platform for a Good Review
1. Qualify Yourself - Talk about personal experiences and communicate to the reader why you qualify to give a review. You have to be honest. Why are you in a positition to talk about this product. Not just because you own it.
eg. You have been researching for a while now and you can tell a bad product from a good product
2. Describe Your Experiences - How you got hold of the product. The journey you took to get your hands on the product. Describe the experience by describing your feelings, etc. Make a story out of it to keep interest.
3. Write to the reader - Write your review as if you were writing to one person only. Pick out the perfect person you think the product is applicable for. Imagine one of your freinds who matches the critera.
4. Detail the effects of the product - Tell the reader the changes and effects the product has on them. If you’ve bought a loose weight product then tell them the changes it’s brought to your life. Be specific. The more specific the more believable you are. Tell them you’ve lost 10lbs in a week off your beer gut.
5. Mention one negative - If the review is 100% positive then it isn’t always believable. You need to pick out a negative but keep it small. You then need to qualify it with a positive.
6. Answer any Objections - What objections did you have before taken action to getting the product. What would stop the prospect from buying. Identify why a prospect would not want to buy and answer it in the review. Be specific.
7. Call to Action - You need to tell the reader what to do. Be specific.
The best reviews are about 500 words.
Task -
Visit http://www.leemcintyrenewsletter.com/past issues to download all the previous issues to read so that you can write a great review.
Step 1 - Visit the site listed under task specifics to get a ‘feel’ for the product you’ll be writing a review about.
Step 2 - Write your product review. This should be a minimum of 500 words.
Step 3 - Add the review to your blogger blog. Make sure it includes live links to the site in question.
Step 4 - Rewrite your review to create a 2nd version. This is simply a case of saying the exact same things, but just changing the way you say them so that the two versions would look different to a search engine spider.
Step 5 - Now post the 2nd version of your product review to your Squidoo Lens.
Step 6 - Use the skills taught during previous tasks to generate traffic to your blogger blog and your Squidoo Lens. APPLY what you’ve learned so far to drive traffic to YOUR Lens and your blog.
Results -
