When it comes to writing copy it is very important to use sales triggers. This can be difficult to do if you’ve never written any copy before. You can collect copy as swipe files and use to brainstorm when needed, but it is forever changing and new techniques are coming into play daily.
I found a great video on Youtube that shows you how to copy and paste adword copy that works. Click the link below
When writing a review the ultimate aim is to make money and sales when used in the context of affiliate marketing/product marketing.
Your review has to be honest and from personal experience otherwise you will loose the trust of your subscribers. You actually have to open the product and read it before you review…!!
Platform for a Good Review
1. Qualify Yourself - Talk about personal experiences and communicate to the reader why you qualify to give a review. You have to be honest. Why are you in a positition to talk about this product. Not just because you own it.
eg. You have been researching for a while now and you can tell a bad product from a good product
2. Describe Your Experiences - How you got hold of the product. The journey you took to get your hands on the product. Describe the experience by describing your feelings, etc. Make a story out of it to keep interest.
3. Write to the reader - Write your review as if you were writing to one person only. Pick out the perfect person you think the product is applicable for. Imagine one of your freinds who matches the critera.
4. Detail the effects of the product - Tell the reader the changes and effects the product has on them. If you’ve bought a loose weight product then tell them the changes it’s brought to your life. Be specific. The more specific the more believable you are. Tell them you’ve lost 10lbs in a week off your beer gut.
5. Mention one negative - If the review is 100% positive then it isn’t always believable. You need to pick out a negative but keep it small. You then need to qualify it with a positive.
6. Answer any Objections - What objections did you have before taken action to getting the product. What would stop the prospect from buying. Identify why a prospect would not want to buy and answer it in the review. Be specific.
7. Call to Action - You need to tell the reader what to do. Be specific.
The best reviews are about 500 words.
Task -
Visit http://www.leemcintyrenewsletter.com/past issues to download all the previous issues to read so that you can write a great review.
Step 1 - Visit the site listed under task specifics to get a ‘feel’ for the product you’ll be writing a review about.
Step 2 - Write your product review. This should be a minimum of 500 words.
Step 3 - Add the review to your blogger blog. Make sure it includes live links to the site in question.
Step 4 - Rewrite your review to create a 2nd version. This is simply a case of saying the exact same things, but just changing the way you say them so that the two versions would look different to a search engine spider.
Step 5 - Now post the 2nd version of your product review to your Squidoo Lens.
Step 6 - Use the skills taught during previous tasks to generate traffic to your blogger blog and your Squidoo Lens. APPLY what you’ve learned so far to drive traffic to YOUR Lens and your blog.
Results -
A headline is the text at the top of a web site. The large headline that tries to grab your attention. You will have noticed headlines on sales pages.
When someone lands on a web site the very first thing they will notice will be the headline. An average visitor will not stay on a site unless their attention has been grabbed and this is the purpose of a headline.
What headline you use will depend on whether or not a visitor will scroll down and read the rest of the page.
A great headline will be full of benefits and provoke curiosity. A headline has to communicate the benefit to the prospect and it needs to be stimulating. A headline has to build up curiosity so the prospect will want to read on.
Writing headlines can be a task anyone can pull off and you don’t have to be an expert copy writer.
Bear in mind the product, sales triggers, bullets, etc when you write a headline and imagine a specific prospect. What makes them tick.!! You need to write a headline to compel an individual to read the rest of the page.
What is likely to motivate this customer? What are their ‘hot buttons’? What is likely to motivate them to buy?
What makes a good headline?
Instructions for Task 1
Write 5 different headlines for each site listed below
(Week 2 Task 1 of Intern Program)
Ghostwriting can be difficult sometimes if you have to write on a subject you don’t really know much about so you have to do your research first.
A great way to do some quality research is to use Article Directories and my favourite is Ezine-Articles.
As it goes you cannot just copy someones work out right but you can use the research to learn about the specific topic you need to write about.
As this task goes I need to get into the shoes of Lee-McIntyre and write as if I was him.
Now sometimes you have to get into different tones as you write to different groups of people so this is great training to practise this.
The task is write a blog post for his blog that is very similar to the writing style already over on the Lee-McIntyre’s Blog.
For this task I just went over to the Warrior Forum and found a Hot topic that had plenty of posts and views and used this as the idea for the Article.
Actually so far I have found this the easiest task of all and I have wrote a post on a controversial subject so lets see if it ever gets published on his blog as his own work..
Now I can’t post this article on here just incase he checks for duplication so if he uses the article I will link to it on his blog.
(Week 1 Task 4 of Intern Program)
PDF stands for Portable Document Format. It was created by Adobe Systems.
PDF files look exactly like the original, regardless of what application created them.
This is especially important as the internet uses HTML and this does not preserve the formatting and presentation of documents.
Openoffice.org is an open-source (that means free!) version of Microsoft’s popular Office Suite. You get everything you need, including a replica of Microsoft Excel, Microsoft Word, and more.
OpenOffice also allows you to convert your Word documents into PDF instantly. It’s a really handy free tool that saves you hundreds of dollars in costs and even does more than Microsoft Office does!
I personally use Open Office for creating PDF ebooks and Reports.
Here is a Youtube Video from Kevin Riley explaining how to use Open Office
