Archive for the ‘My Marketing Diary’ Category

Progression to Week 4???

Tuesday, April 29th, 2008 |

Looks like they might be held up again with the Intern Program..!!

Will be dropping Lee a Support Ticket tommorrow if I haven’t recieved an email.

To be honest I’ve enjoyed the break as I’ve been really busy with my wife’s labour.

What a week..!!

End of Week 3

Monday, April 21st, 2008 |

Well that was another eventful week. Looking forward to week 4 if I’ve made it.

The wife is going in tommorow to be induced so the baby will probably be here very soon. Going to be busy for a few weeks I’m sure. Hope I find the time to complete the future weekly tasks. Only time will tell.

See you soon

Writing a Product Review

Monday, April 21st, 2008 |

When writing a review the ultimate aim is to make money and sales when used in the context of affiliate marketing/product marketing.

Your review has to be honest and from personal experience otherwise you will loose the trust of your subscribers. You actually have to open the product and read it before you review…!!

Platform for a Good Review

1. Qualify Yourself - Talk about personal experiences and communicate to the reader why you qualify to give a review. You have to be honest. Why are you in a positition to talk about this product. Not just because you own it.

eg. You have been researching for a while now and you can tell a bad product from a good product

2. Describe Your Experiences - How you got hold of the product. The journey you took to get your hands on the product. Describe the experience by describing your feelings, etc. Make a story out of it to keep interest.

3. Write to the reader - Write your review as if you were writing to one person only. Pick out the perfect person you think the product is applicable for. Imagine one of your freinds who matches the critera.

4. Detail the effects of the product - Tell the reader the changes and effects the product has on them. If you’ve bought a loose weight product then tell them the changes it’s brought to your life. Be specific. The more specific the more believable you are. Tell them you’ve lost 10lbs in a week off your beer gut.

5. Mention one negative - If the review is 100% positive then it isn’t always believable. You need to pick out a negative but keep it small. You then need to qualify it with a positive.

6. Answer any Objections - What objections did you have before taken action to getting the product. What would stop the prospect from buying. Identify why a prospect would not want to buy and answer it in the review. Be specific.

7. Call to Action - You need to tell the reader what to do. Be specific.

The best reviews are about 500 words.

Task -

Visit http://www.leemcintyrenewsletter.com/past issues to download all the previous issues to read so that you can write a great review.

Step 1 - Visit the site listed under task specifics to get a ‘feel’ for the product you’ll be writing a review about.

Step 2 - Write your product review. This should be a minimum of 500 words.

Step 3 - Add the review to your blogger blog. Make sure it includes live links to the site in question.

Step 4 - Rewrite your review to create a 2nd version. This is simply a case of saying the exact same things, but just changing the way you say them so that the two versions would look different to a search engine spider.

Step 5 - Now post the 2nd version of your product review to your Squidoo Lens.

Step 6 - Use the skills taught during previous tasks to generate traffic to your blogger blog and your Squidoo Lens. APPLY what you’ve learned so far to drive traffic to YOUR Lens and your blog.
Results -

Creating a Blogger Blog

Sunday, April 20th, 2008 |

Get over to Blogger.com

Blogger is owned by Google and is a free platform and is part of the “Web 2.0″ family. You can very easily create your own Blogs using Blogger. It is easy to get good Search engine rankings using Blogger if you target the right Keywords.

This is a really easy way of putting together a blog without all the technical problems you normally have to encounter when hosting a blog on your own host.

You should really be using your own platform to create your own Blog as it will only belong to you where as Blogger is just hosting your Blog and is governed by rules so you are not in complete control.

There are some benefits to using Blogger.

It is really easy to create a blog.

Follow these steps below

Step 1 - Click on create a Blog

Step 2 - Blog Title

Make sure you use Long-Tail Keywords and bear in mind all the title you use is going to get picked up by the search engines. You have to thinking Headline, Benefit and curiosity.

Step 3 - Choose a template

Step 4 - Start Blogging using the WYSIWYG editor (The label section is for kws to help users navigate round your blog and also search engines for indexing purposes) You can add pictures, etc from here.

You can change the layout and move and add to different parts of the blog.

Step 5 - Publish Post

You can edit every part of your blog by just going in and editing.

Task-

To put together a blog using Blogger and recommend Lee’s Newsletter and other links.

Results -

Long Tail Keyword Used - “internet marketing products review” 492 competing pages, 8 daily searches (works out at approx 240 searches per month)

Here’s the blog I put together - http://internet-marketingproductsreview.blogspot.com/

(Week 3 Task 4 of the Intern Program)

Process For Finding JV Partners in the Search Engines

Saturday, April 19th, 2008 |

You need traffic when it comes to Internet Marketing and there are loads of different ways to get it. They all vary in their effectiveness and some of them will give you more on return for you time and investment.

You need to concentrate on the methods that give you more for your time.

One of the best ways to generate traffic and get more for your time and effort is to find JV’s and future affiliates who’ve already done all the hard work prior themselves.

These Potential JV partners would have already built up their own assets such as Squidoo Lenses, Blogs, Membership Sites, huge lists of leads, and have hundreds of articles written.

These people have taken time to do all the hard work and you need to go to these people and utilize their assets. You need to be able to tap into these marketers and offer something of value to take advantage of their assets.

You need to make sure the potential JV’s you select will have access to subscribers who would be interested in your type of market and products.

Use specific search terms such as “Make Money Online” and the top ten results in Google are probably good potentional JV partners as they’ve probably worked really hard to get a decent ranking.

When you find a potentional make sure you check them out and research in to them. You want to check what assets they might have and what type of subscriber they might have.

Do these sites have opt in lists?? (These are the people you are looking for)

Are they reviewing products on the site similar to yours..??

Do the sites have good alexa ranking..??

Do they have good search engine position..??

You need to investigate the site owner and work out if they are making money from their sites and that the sites are active and up to date.

Find the contact info/email and make note of it along with url and comments.

Task -

Step 1

Have a read through the website you’ll be finding affiliates for. This is listed under ‘task specifics’ below. Get a ‘feel’ for the site and create a list of 4 or 5 keywords that you find relevant to this particular site.

Step 2

Choose your favourite search engine and search for potential affiliates using your keywords. Compile a list of all potential affiliates.

The site you’re looking for affiliates and JV’s is - http://www.standingstartprofts.com

Keywords to get started: make money online, affiliate marketing, internet business, niche marketing. Search for affiliates using any keywords you think are relevant.

Results -

I found 30 potentional JV partners and a great resource I found last minute or so was this “100 top best Make money Online blogs”

(Week 3 Task 3 of Intern Program)

Creating a Squidoo Lens

Friday, April 18th, 2008 |

Squidoo is a Web 2.0 platform that allows the user, you and me, to put together pages of content similar to other sites such as MySpace, Face Book and Blogger. You are able to build up a profile and market your products without getting in trouble for spam. Over at Squidoo these profiles are called lenses.

Within the lens you will find there are different modules available for you to use to add your content to the platform.

There are many Modules available such as a Guestbook, Poll, RSS Feed, etc.

Modules are just the different ways you can add content in an easy click here and there kind of way.

Now why Squidoo..??

Search Engine’s love Squidoo and Squidoo has a good PR.

It is very easy to get first page results on Google targeting Long-Tail Keywords.

The Search Engines love this kind of Web 2.0 site and any that produce quality content.

Creating a Lens

Get over to Squidoo.com and join as a new member. Choose to create a Lens and follow the steps outlined below.

Step 1. “My Lens Is About” - Follow the on screen instructions over at Squidoo and make sure you target your Long-Tail keywords.

Step 2. “What do you want to do with lens” - just follow on screen instructions

Step 3. “Title and URL” Create your own title and URL - Think headlines, benefit and curiosity. Make sure you include keywords

Step 4. “Add more Keywords” - Put more related Long-Tail keywords in there

Step 5. You now are met with a blank canvass - Click on Introduction Module and click edit. Here you ad the Lens title and description. You can also add a picture. Make sure you do as it will add benefit to the page.

Step 6. Click on add modules. There are plenty of different modules you can add from this section, all self explanatory.

Click the add button and your modules will be added to the lens ready for editing.

For example you could add a RSS Module and have articles from your Blog refreshing every 6 hours or from any other URL.

Creating a Squidoo Lens is all about content. If the content isn’t up to scratch then your lens won’t be read.

The content MUST relate to you Keywords.

The idea of the Lens is to get traffic to it and then onto your other links within the Lens.

Task -

1. Choose Long Tail keyword found during the research undertaken in Task 1 Week 1 (Less than 40,000 competing results)

Keywords that make sense

2. Register Account over at www.squidoo.com

3. Include the following links within your lens

Lee-McIntyre.com

ProjectNewWeb.com

LeeMcIntyreNewsletter.com

MentoringWithLee.com

MailingListsUnleashed.com

FreeMarketingClassroom.com

StandingStartProfits.com

A brief introduction to your lens (include your keyword phrase once)

A guestbook

An article - select an article that you wrote for a previous task but didn’t submit as part of the submit an article task

An RSS feed module to Lee-McIntyre.com

A recommendation (if you think it’s deserved) to join the freemarketingclassroom.com.

A call to action to download Six Months of Magic (this is the free download at standingstartprofits.com

Long-Tail keyword to target - “Make money online at home work from home on the internet”

Searched 29 times a day and has 892 competing sites


SQUIDOO LOCATION
-
http://www.squidoo.com/Making-Money-Online-at-Home_Work-from-Home-on-the-Internet

(Week 3 Task 2 of Intern Program)

Mass Submitting an Article to Many Directories

Thursday, April 17th, 2008 |

When you submit to Article Directories a few things happen.

The people surfing these Article Directories are going to come across your article and read it and then click through your link.

Another great thing that can happen is a Ezine Publisher may come across your article and then publish it offering it to their subscribers which will also give your article more exposure.

Another great benefit of Article Marketing Submitting is that Google will index the article so it will show up in the Search Engines for the Long-Tail Keywords you use in the title. This also helps to build up backlinks to your site gaining more link juice to help your sites within Search Engine rankings.

This linking can help any site even sales pages gain good positions within the Search Engines.

Task -

Select an article from the previous task and submit it to as many Article Directories as possible within 2 hours. Also pick 1 Resource box to use from previous task.

Start with these Article Directories First

www.ezinearticles.com

www.searchwarp.com

www.goarticles.com

www.articledashboard.com

www.articletrader.com

www.ideamarketers.com

www.articlecity.com

www.articleclick.com

Make sure to use your pen name.

Results -

I managed to submit to 15 Article Directories as follows -

  1. www.ezinearticles.com
  2. www.searchwarp.com
  3. www.GoArticles.com
  4. www.articledashboard.com
  5. www.articletrader.com
  6. www.ideamarketers.com
  7. www.articlecity.com
  8. www.articlecube.com
  9. www.searcharticles.net
  10. www.articlebeach.com
  11. www.directarticles.com
  12. www.a1articles.com
  13. www.smartads.info
  14. www.submitarticles.org
  15. www.postarticles.com

 

Note - This is a time consuming task but the process can be can very easily Outsourced

(Week 3 Task 1 Intern Program)

Tasks for Week 3

Wednesday, April 16th, 2008 |

Just recieved the email from Lee McIntyre to progress onto week 3. There was a bit of a hold up with the Intern Program as far too many people passed week 2 and a lot of work had been submitted to be marked.

Anyway better later than never..!!

Here are the tasks for week 3

  • Submit Article to Directories
  • Create Squidoo Lense
  • Find JV Partners Search Engines
  • Create Blogger Blog
  • Write a Product Review

Looking forward to this week and have 7 days to complete the tasks so I’d better get a move on..!!

Intern Program Update

Sunday, April 13th, 2008 |

Just got an email back from Lee McIntyre -

Hi Ross

I’m really sorry for the delay - your work was EXCELLENT!

I was just about to mail you and the others but you beat me. The codes for week 3 are being sent tomorrow. There has been a bigger delay than I would like due to the sheer volume of Interns participating. There are 400 active interns and this is more than I expected - I’ve hired more support though and we’re now over the bottleneck. Expect the codes in 24 hours or less.

Thanks for the excellent efforts and I’m sorry for the delay.

Lee McIntyre

Now I was getting worried wasn’t I..

Can’t wait for Week 3.

Progression to Week 3

Saturday, April 12th, 2008 |

There seems to be a delay getting onto Week 3 of Lee McIntyre’s Intern Program.

I submitted the work on time and a few days have gone by now without hearing anything (I hope I made it).. Of course I did..!!

I’ve had a look round his Blog and can’t find any mention of Week 3 yet so could be a deley or something..

I think Lee-Mcintyre’s staff might be struggling to get though the work sent in or maybe a technical error. (Who knows hey..!!)

I sent his helpdesk an email so should hear something back soon.. !!

Watch this space..

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