Archive for the ‘Web 2.0’ Category
Sunday, April 20th, 2008 |
Get over to Blogger.com
Blogger is owned by Google and is a free platform and is part of the “Web 2.0″ family. You can very easily create your own Blogs using Blogger. It is easy to get good Search engine rankings using Blogger if you target the right Keywords.
This is a really easy way of putting together a blog without all the technical problems you normally have to encounter when hosting a blog on your own host.
You should really be using your own platform to create your own Blog as it will only belong to you where as Blogger is just hosting your Blog and is governed by rules so you are not in complete control.
There are some benefits to using Blogger.
It is really easy to create a blog.
Follow these steps below
Step 1 - Click on create a Blog
Step 2 - Blog Title
Make sure you use Long-Tail Keywords and bear in mind all the title you use is going to get picked up by the search engines. You have to thinking Headline, Benefit and curiosity.
Step 3 - Choose a template
Step 4 - Start Blogging using the WYSIWYG editor (The label section is for kws to help users navigate round your blog and also search engines for indexing purposes) You can add pictures, etc from here.
You can change the layout and move and add to different parts of the blog.
Step 5 - Publish Post
You can edit every part of your blog by just going in and editing.
Task-
To put together a blog using Blogger and recommend Lee’s Newsletter and other links.
Results -
Long Tail Keyword Used - “internet marketing products review” 492 competing pages, 8 daily searches (works out at approx 240 searches per month)
Here’s the blog I put together - http://internet-marketingproductsreview.blogspot.com/
(Week 3 Task 4 of the Intern Program)
Posted in My Marketing Diary, Web 2.0 | No Comments »
Friday, April 18th, 2008 |
Squidoo is a Web 2.0 platform that allows the user, you and me, to put together pages of content similar to other sites such as MySpace, Face Book and Blogger. You are able to build up a profile and market your products without getting in trouble for spam. Over at Squidoo these profiles are called lenses.
Within the lens you will find there are different modules available for you to use to add your content to the platform.
There are many Modules available such as a Guestbook, Poll, RSS Feed, etc.
Modules are just the different ways you can add content in an easy click here and there kind of way.
Now why Squidoo..??
Search Engine’s love Squidoo and Squidoo has a good PR.
It is very easy to get first page results on Google targeting Long-Tail Keywords.
The Search Engines love this kind of Web 2.0 site and any that produce quality content.
Creating a Lens
Get over to Squidoo.com and join as a new member. Choose to create a Lens and follow the steps outlined below.
Step 1. “My Lens Is About” - Follow the on screen instructions over at Squidoo and make sure you target your Long-Tail keywords.
Step 2. “What do you want to do with lens” - just follow on screen instructions
Step 3. “Title and URL” Create your own title and URL - Think headlines, benefit and curiosity. Make sure you include keywords
Step 4. “Add more Keywords” - Put more related Long-Tail keywords in there
Step 5. You now are met with a blank canvass - Click on Introduction Module and click edit. Here you ad the Lens title and description. You can also add a picture. Make sure you do as it will add benefit to the page.
Step 6. Click on add modules. There are plenty of different modules you can add from this section, all self explanatory.
Click the add button and your modules will be added to the lens ready for editing.
For example you could add a RSS Module and have articles from your Blog refreshing every 6 hours or from any other URL.
Creating a Squidoo Lens is all about content. If the content isn’t up to scratch then your lens won’t be read.
The content MUST relate to you Keywords.
The idea of the Lens is to get traffic to it and then onto your other links within the Lens.
Task -
1. Choose Long Tail keyword found during the research undertaken in Task 1 Week 1 (Less than 40,000 competing results)
Keywords that make sense
2. Register Account over at www.squidoo.com
3. Include the following links within your lens
Lee-McIntyre.com
ProjectNewWeb.com
LeeMcIntyreNewsletter.com
MentoringWithLee.com
MailingListsUnleashed.com
FreeMarketingClassroom.com
StandingStartProfits.com
A brief introduction to your lens (include your keyword phrase once)
A guestbook
An article - select an article that you wrote for a previous task but didn’t submit as part of the submit an article task
An RSS feed module to Lee-McIntyre.com
A recommendation (if you think it’s deserved) to join the freemarketingclassroom.com.
A call to action to download Six Months of Magic (this is the free download at standingstartprofits.com
Long-Tail keyword to target - “Make money online at home work from home on the internet”
Searched 29 times a day and has 892 competing sites
SQUIDOO LOCATION -
http://www.squidoo.com/Making-Money-Online-at-Home_Work-from-Home-on-the-Internet
(Week 3 Task 2 of Intern Program)
Posted in My Marketing Diary, Web 2.0 | No Comments »
Saturday, April 12th, 2008 |
Michael Cheney has been hosting free shows over at http://www.michaelcheney.tv recently as one of his new marketing tactics where he gives away loads of free content and allows us to ask questions via a chat window. This has been very beneficial and enjoyable and he’ll be holding more in the future so go bookmark the link.
Be sure to look out for his countdown timer!!
I have been involved with 5 of his shows over the last couple of weeks and I got the opportunity to take part in one of his Private behind closed door shows with 24 others.
About 25 of us sat on a private online TV show (http://www.michaelcheney.tv) about Web 2.0 and I took some notes which I’m going to reveal here on my Blog.
What is Web 2.0 ?
Web 2.0 is a way of building up relationships with other people on the internet and networking with them. You have the ability to show case your life or specific interests. If you have some great content and host it on a Web 2.0 platform then you are putting your stuff out there.
Other people out there will similar interests will find you out there in Cyberspace and link to you building up viral linking.
Basically someone will see your content and bookmark you and others will follow and see you on other people’s profiles as already bookmarking you. This in turn will build up a massive network of people linking to and from you. Can go extremely viral.
There are a lot of Web 2.0 sites out there. Sites such as MySpace, FaceBook, Twitter, Blogger, YouTube, etc.
Before these Web 2.0 platforms the internet just gave information across to the user and wasn’t really that interactive and socialable but now second time around the end user can choose what they want to display on these platforms making it all so interactive and socialable. There are loads and loads of these sites around nowadays and communities of people connecting to them all.
A lot of relationships are built up using these Web 2.0 platforms.
Benefits of Web 2.0
- You can build a great amount of links linking to your sites
- The ability to get indexed within the Search Engines extremely fast
- Ability to meet and greet people in simialar situations as your self with similar interests
- Build up a massive list of contacts to market to off the Web 2.0 Platform via Squeeze Page
- Ability to affiliate market or market your own products easily on your profiles
- Search engines love the new updated content that these web 2.0 sites deliver
- Web 2.0 is a great way of getting your brand out there and to network with oher Internet Marketers
How to Become a Web 2.0 Wonder in 24 Hours
-Twitter.com
Twitter is a Web 2.0 site used to tell the world what you are doing at that moment in time. Can be overused and used in a silly manor as you’ll probably find out if you visit the site.
To get the most out of Twitter as a Marketer you need to go and find people on Twitter who are in the same Niche as you and have similar interests and follow them. You need to find all the big guys on their profile will show you to all their Twitters.
When you select to follow someone the person you are following will get an email alerting them you want to be added. They will then follow you also.
You’ll need to have built up your profile and twitters before you go adding people as you will be checked upon before people will add you.
-FaceBook
This is another site where you should go out and find all the big guys within your niche. You need to add these guys to your Facebooks and in turn people will add you to their facebooks.
FaceBook is very similar to MySpace and you can build up your profile of your interests and then build up contacts and friends etc. It is pretty much endless what you can do to your profiles.
-Add friends
-Post Notes (applications/notes)
-Leave messages
A lot of people just use these sites for fun but from a Marketers point of view you can Market to your friends lists.
Be careful not to post spam and crap as you’ll soon get noticed as a spammer. Do it carefully and get your face and name out there. Take interest and build up your profiles.
-MySpace
Another great place to network and find people in your niche. Very similar to Facebook. Go and find the big names and add them. They’ll add you back if they like the look of your profile so don’t make it look like a massive pitch fest.
Be sure to build your profiles up first before you go adding friends so they’ll have something to look at. Keep it real and believable.
Don’t look like you’ve just built your page so you can add people fast.
You need to go out and post on peoples MySpace. Find friends and accept friends. Get your name out there again.
A great tool recommended by Michael for MySpace is FriendBlasterPro that can automate friend adding. Don’t be over doing it though because you can get shut down for spamming. Apparently you can add 100 friends a day without getting into trouble.
Imagine what you could do Marketing to them and how big of a list you could have by adding 100 a day..!! Make you think hey.
Top Secrets revealed about Michael Cheney’s experience -
The great case study - A few weeks after setting up his MySpace he received a message from Marlon Sanders inviting him to JV. Without MySpace Marlon would not of been able to contact him as easily
Case study 2/Good Project that went Sour -Michael needed to get traffic really fast and tried a little black hat technique. Created new profile to get instant traffic. Used a rude photograph to target a specific demographic and used FriendBlasterPro to add loads of friends. The account was shut down and he learnt his lesson. He managed to build up a huge list using this automated software.
Think the problem was that they didn’t build the profile up enough to look realistic.
This just shows the possibilities of using MySpace correctly over time.
If you have a really tight niche it is possible to go and find specific people etc,
e.g. 27 year old Males living in the North of England. (There is a search function available)
Imagine the possibilities with this and your niche.
From what I’ve read and from my opinion on Web 2.0 this is going to be the future of the Internet. Groups of Communities all over the internet networking with each other and having fun. The Internet Marketers that harness this power now will stand good stead for the future of Internet Marketing.
Something I once heard somewhere.. “For loads of traffic you’ll have to go stand in front of it”(This is what these web 2.0 sites have - Plenty of Traffic)
This was a great call and got me thinking of plenty of ideas using Web 2.0 Platforms. If you haven’t looked into them yet it might be a good idea to go and have a look and see what you think to it all.
Hope you’ve enjoyed this post and please make sure to comment below if you liked it.
Posted in Web 2.0 | No Comments »
