A lot of marketers mention getting into niches that you are passionate about or know a lot about. Well this isn’t always true. As an Internet Marketer you want to get into a niche that has proven itself as a money maker.
You need to be able to access the potential customers and have plenty of products you can sell to them. Here are a few rules I go by when selecting a niche.
1. Are there enough buyers in the market you can sell to over and over again.
You need a good amount of buyers/people interested in your products. It’s no good only having a group of 10 people to market to. You need to be finding forums with masses of members and plenty of buzz and activity.
2. Are the potential customers easily reachable.
You need to be able to reach these potential customers via Forums, Article Marketing, etc. I always remember a good saying “Go stand in front of the traffic”. This means go and find out where the traffic hangs out. In my Niche the warrior forum hosts a good number of my potential customers. You need to be able to grab the traffic easily, otherwise you’ll spend all you days searching for targetted traffic.!!
3. Will they buy what you have to offer.
You need to see what is being sold to your customers. Go check out product reviews and what the Guru’s in the niche are selling. Bear in mind the guru’s have normally done all the ground work and market research. Go check sites such as Clickbank and check out the stats. Is the product converting well?
4. Is there plenty of competition.
If there is plenty of competition then you know there is a lot of money being made. You really need to home into these niches. Competition is good!! Very Good..!! You can always grab a share of the profits.
5. Are there plenty of problems within the niche.
If you find plenty of problems within the niche you will find it easy to find plenty of products to create or promote. The more problems the more content you can create for your blogs, articles, products, etc You will find it so much easier once you know there are plenty of questions and problems within a niche.
6. Are there plenty of searches on the Search engines.
This is an easy one. Go and check Google and see how many people are searching the Internet for the keywords matching your niche. Here’s a great tool for finding out keywords – Google Keyword Tool
{ 12 comments… read them below or add one }
Hi Ross,
great website, I found this post particularly interesting because I realise that some of the niches I may be targeting are really too specialized , and should probably start looking into different areas! Thanks
Hi Ross,
Cool looking site. Really appealing. I am really interested in your ‘niche market’ blog. I realise I have no ‘niche’ and need to try to settle down to one thing, thanks for prompting that. Good luck with the masterclass!
mandyallen.com
Love your site. You make it very easy to read and understand. I’m following you on Twitter. I learned a lot from your site. Please keep it up. Thank you!
Hi Ross
Thanks for pointing us to your article. Very good points on what to look for in a niche. I tend to go for all the wrong things and find that there aren’t too many others who like the sort of stuff I like! It’s darned difficult being ‘weird’ !
~ Erin
Very nice cool site – the infoormation on niche markets is very interesting.
I also strongly agree with your twitter comments.
Have you submitted your articles to say ezinearticles>
Follow me on twitter – thomasaspin
Regards
fellow masterclass student
Hi Ross,
Thanks for pointing out some very important business rules. It’s very important to go in a niche where you can make an income. After all we want to make money! I’m definitely taking this into consideration to choose my niche.Thanks again
HI Ross,
just love your site, thanks for this post it’s really helpfull. I just followed you on twitter.
Hi Ross, Reading your blog certainly makes me think about choosing my niche.
I may be getting back to you for some help or further info!
Ray.
Hi Ross ,
Obviously you have been involved in internet marketing before John’s Masterclass which is a great advanced tool in your arsenal!
You deserve more success ,
Thanks Ross, keep the posts coming
TTFN….Ed.
Ross,
Some great tips…love the twitter button.
Ron
Thanks for your insights into choosing a niche. It certainly helps to choose an niche that is proven to attract traffic and sales.
Having passion about your chosen niche will keep you juiced and inspired leading to better quality products as time progresses.
I would add that the advantage of choosing a niche that you are passionate about is that you will never get bored in the lean times
Hi Ross
Great blog. Thanks for the advice, I sure can use it.
Keep up the good work, I’ll visit again soon.
Mike Gawley